Small & Medium Business Powerful Branding & Marketing
CRAFT AND COMMUNICATE A POWERFUL, EMOTIVE MARKETING BRAND STORY TO TURBO-CHARGE YOUR BUSINESS
How is this course/coaching relevant for me?
As a business owner and brave entrepreneur, you said "YES" to the call to start your own business and took the bold step to translate dreams into reality. Well done!
You might be about to start your business or already have a business that is ready to scale and significantly expand. Along with juggling work, life, and everything in between, you understand that your time is precious and when you focus on your business, you want to make your effort count towards growing and establishing your business.
As your time is precious, read on to unlock the crucial secret to starting and growing your own business.
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Now, as you think about connecting deeper with your customers and putting forth marketing strategies to grow, scale, and significantly expand your business, you come to an important, challenging junction in your growth plans. Some of the questions you may need to process include the following:-
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Do I need to choose my target customer or can I just speak to everyone with my business?
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How do I target the ideal customers to grow and expand my business?
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How do I connect better with my ideal customers so that I can market additional products & services to my target customers?
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What is the most relevant way to communicate my business's unique selling promise/proposition (USP) to my target customers? How do I use the power of storytelling in my business to communicate the USP effectively?
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How do I step change my mindset from trial to loyalty to drive long term revenue?
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The secret is in crafting and powerfully communicating a meaningful and relevant marketing business story and a storytelling marketing strategy to target the appropriate customers to significantly grow, scale and expand your business!
However, there are 3 key challenges to overcome before you can launch and grow!
Over 80% of businesses fail within the first 2-3 years because of 3 fundamental reasons:-
1. They don't target the right customers (target avatar) who are eager to buy into the product/service
2. They don't understand the deeper needs of the target avatar vs. just trying to understand the avatar's wants
3. They don't have a unique and distinct USP that evokes an emotive response from the target avatar
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You have come to the right place to overcome all 3 barriers to launching and growing your business. Let's help you launch and grow your business by avoiding the 3 common pitfalls that plague businesses. Let's get things right from the get go for you and your business!
Ready to TAKE ACTION?
1. If you want to get a FREE overview of the Top Marketing Tips to grow and scale your business by attracting the right customers, click here to sign up for our Marketing Growth Hack Newsletter and download the Top5 Power Marketing 1-Pager Worksheet for FREE to get started!
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2. If you are an ACTION TAKER who wants to learn the core skills NOW and implement it STRAIGHT AWAY, then you should jump straight into the online 10x Growth Marketing and Business Storytelling courses.
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Check out this video for an overview of the powerful growth marketing and storytelling for business courses:-
Through the 10x growth brand marketing and sales online courses, you will have the core skill sets to master the following key growth areas:-
1. Finding the target avatar (target customers) for your business, no matter the category or vertical
2. Mapping out the concept of clusters of avatars for present and future growth potential
3. Understanding the powerful concept of uncovering the deeper emotional need of your target avatar so that you can connect with the core long term need
4. Crafting your USP/UVP (unique selling promise or unique selling proposition/ unique value proposition) to drive a positive emotive response from your target customers
5. Qualifying and communicating your USP story to get customers to fall in love with your product/service and keep coming back for more. Moreover, through your USP, you will be able to effectively use storytelling in business communication
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Through the online growth marketing and storytelling in business courses, you will get to unlock the tried & tested powerful techniques to touch the hearts & minds of your target avatar, which then compels your customers to form an emotive bond with your brand as your business will be able to fulfil the deeper need by consistently delivering the required benefit. You will then be able to transform the customers from trialists to loyal advocates and fans of your brand!Loyalty drives significant business profit.
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Moreover, as a business entrepreneur, wielding the art of storytelling and marketing within your business, enables you to boost your leadership skillset. Whether you are looking for storytelling and marketing brand strategies for your business, storytelling for small business branding, or storytelling for personal branding, you have come to the right place to up-skill and grow your marketing skillset and your business.
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Marketing is the cornerstone that fuels and propels your business. Learn the fundamentals of growth marketing through the business storytelling training program - turbo-charge your business growth today!
Powerful Business Branding & Marketing - Introductory Course
SECTION 1
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Context around powerful marketing and the power of storytelling
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The need for powerful marketing stories that resonate with a group of customers
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Being fully aware of the common pitfalls of launching and marketing your business so that you can win and grow your business
SECTION 2 - THE WHO - FINDING YOUR TARGET AVATAR
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Targeting the right customers to drive maximum impact and maximum sales
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Psychographics and Demographics = Target Avatar for max impact and sales
SECTION 3 - THE WHAT
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Power of an emotional connection with your target customers (Target avatar)
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Understanding the emotional tension experienced by your target customers
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Resolving the emotional tension for your target customers through your marketing story
SECTION 4 - THE WHAT BONUS SECTION - DEFINE & QUALIFY THE PROMISE
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Building the foundations of your USP
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Testing and Qualifying your USP
SECTION 5 - TIPS TO LEVEL UP AND TAKE YOUR BUSINESS MARKETING TO THE NEXT LEVEL
Powerful Business Branding & Marketing
- Intermediate Course
(Going deeper into each section covered within the Intro course and more)
SECTION 1
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Context around powerful marketing and the power of storytelling
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The need for powerful marketing stories that resonate with a group of customers
-
Being fully aware of the common pitfalls of launching and marketing your business so that you can win and grow your business
SECTION 2 - THE WHO - FINDING YOUR TARGET AVATAR
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Targeting the right customers to drive maximum impact and maximum sales
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Psychographics and Demographics = Target Avatar for max impact and sales
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Future proofing lead generation - Mapping out target customers for today and customers for tomorrow
SECTION 3 - THE WHAT PART 1
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Power of an emotional connection with your target customers (Target avatar)
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Understanding the emotional tension experienced by your target customers
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Resolving the emotional tension for your target customers through your marketing story
SECTION 4 - THE WHAT PART 2 - DEFINE & QUALIFY THE PROMISE
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Building the foundations of your USP
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Testing and Qualifying your USP
SECTION 5 - THE WHAT PART 3 - BONUS SECTION - USP IN GROWTH CONTEXT
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Applying the USP in a competitive context to map out your growth strategy
SECTION 6 - TIPS TO LEVEL UP AND TAKE YOUR BUSINESS MARKETING TO THE NEXT LEVEL
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ABOUT YOUR COACH
GEORGE EAPEN
Welcome to highly effective and practical Business Branding and Marketing content from Next Dimension Story. I'll be your marketing and branding coach to help you to launch, grow, and scale your business, no matter the category or vertical for your business.
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Over the last 20+ years, I have had the blessing and privilege to craft, communicate and deliver multiple marketing messages, campaigns, and growth strategies, that effectively connected with customers globally, across multiple categories, to launch and scale brands and businesses for corporate giants like Procter & Gamble(R), PepsiCo(R), Vodafone(R), Tech companies, startups and scale-ups. From products in multiple categories to services that cut across geographies and cultures, I was able to learn, grow, and reflect on the core principles that result in successful brand marketing that connected powerfully with customers and encouraged them to become not just trialists but loyalists and fans of the business.
I have distilled my 20+ years of marketing and branding experience into highly practical, effective, and affordable online courses that will equip any business in any country, category, culture, growth curve, to:-
1. Understand how to identify and nurture the appropriate target avatar for your business
2. Map out clusters of target avatars for short term & long term growth
3. Identify the deeper emotive need of your target avatar so that you can understand how to foster long term relationships with your target avatar
4. Uncovering the emotional tension that is desperately waiting for your business to resolve, thereby helping your customers to feel happy about resolving their tension
5. Crafting and qualifying your USP that is distinct and that can only be offered in a unique way by your business so that it compels the target avatar to buy your product/service and encourages them to come back for more from your business.
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